The Effectivity Playbook
The 20 most popular tools to help you regain 50% of your time wasted on low-value work (used by 100+ companies) 🛠️
The average knowledge worker spends 55% of their workday figuring out what to do. That’s over 20 hours every week!
Every day, you must decide how to spend your time.
Here, you're presented with two realities:
Reality 1: Cruise control. You let others decide how you spend your time. They control the prioritization of your work, the meetings you attend, etc. You allow your brain to chase quick dopamine hits, disguised as low-value work, and accept a loss of autonomy along with an increased risk of mental distress.
Reality 2: You become effective. You teach yourself the value of your time and discover how to go from trying to get everything done—which is impossible since the list of low-value work is endless—to getting the right things done.
If you're reading this, you've already chosen the effective path. And I love you for it.

So, here’s the problem
Avoiding the pull of low-value work in the ‘efficiency trap’
That’s where effectiveness comes in, helping you get the right things done. Yes, that means deciding what to spend your time on to help you avoid ‘the efficiency trap’ (think back to days with six hours of status meetings and randomly answering emails).
Who controls your time?
In the modern workplace, you need to decide how you spend your time. If not, someone else will decide it for you. It could be colleagues, customers, your smartphone, etc. (everyone and everything that gives you input).
And without the right tools to act as a filter, you will lose control of your time.
That’s what I’m here to solve.

I’m Casper Brix, and I’ve spent years helping companies scale by simplifying decision-making and improving focus. I’ve helped 100+ companies, from startups to established firms, reclaim productivity and unlock their team’s potential.
Through my experience, I’ve learned that focusing on fewer, high-value tasks is the true key to success, not endless multitasking.
While writing my first book, I discovered the power of prioritization. Talking to experts and testing ideas, I found a set of core tools that radically shifted my work approach. Since then, I've helped 100+ companies integrate these tools to boost impact and cut through the noise.
Experience: Six years as an executive at AndLight (acquired 2022), author of the book ‘The Paradox of Plenty’, and co-founder of First Book ai, which is transforming self-publishing for business books. Also, I’ve founded a think tank on decision-making and human behavior.
The goal 🎯
“Effectivity Lab” is where I share all the best battle-tested effectiveness tools that have helped 100+ others. These tools originate from my Effectivity Playbook, which you can read more about here.
Although they vary in complexity, I’ll focus on the ones that are easy-to-use, ready to implement, and help you save countless hours of low-value work. At the same time, they will make you feel better about your work by helping you define how you want to work and stop letting others decide for you.
Ready to start living the effective life?
Effectivity Tools
All the tools originate from the “Effectivity Playbook,” which teaches you about the tools and (most importantly) how to implement them. If you're busy (like most of my clients are), an audiobook is included so you can learn on the go.
I invite you to the lab to readjust your brain and rethink how you spend your time.
How to read the list
Levels and Complexity Score
The list is divided into three levels, ranging from low to high complexity. The complexity score ranges from 1 to 10 and reflects how complex the tool is to implement, not necessarily how complex it is to understand. As most of my clients agree, the tools are not particularly difficult to understand, but they can be very difficult to implement.
"How to Use" vs. "How to Implement"
The tools come from my Effectivity Playbook, where each tool includes two short chapters. The first chapter explains the issue the tool helps solve, while the second explains how to implement it. This list focuses primarily on the first part but also provides guidance on how to implement the tool. For guaranteed implementation, I recommend reaching out to me.
Now, let’s get started!
🧠 Level 1) Start Working Smart (Low-Complexity Tools)
Get access to NEW proven tools straight to your inbox, once per week 👇
📈 Level 2) Optimize Your Focus (Medium-Complexity Tools)
Get access to NEW proven tools straight to your inbox, once per week 👇
🚀 Level 3) Scale Your Effectivity (High-Complexity Tools)
🎁 But wait, there’s more!
Join 1.100+ others and get access to NEW proven tools (with guides and real-world examples) straight to your inbox, once per week:
See you soon ✌️
Casper
- Your new effectivity sidekick
I built these startups to help you:
The Effectivity Playbook: My toolbox with the 20 most popular effectivity tools (incl. implementation guides)
First Book ai: Write your first book in days, not years, with our AI platform (used by +300 authors)
Effectivity coaching: Helping business leaders and teams reclaim 50% of their time in just 30 days
—If you enjoyed this post, please tap the Like button below 👇 Thank you! ❤️
Want to help make the world a more effective place? Then, Please share and send it to other people who want to take the effective path ❤️
Get the full implementation guide (incl. the audiobook version) in the Effectivity Playbook. See more here.
Follow my latest work on www.casperbrix.com